Wednesday, November 29, 2006
Susan Getgood: Viral Marketing - Blog Business Success Radio
Blogger and marketing expert Susan Getgood, of Marketing Roadmaps, describes how viral marketing can help your business or event achieve overnight success, as my internet radio show guest on Blog Business Success.
The show airs live on Thursday, November 30, at 8:00 pm Eastern Time.
Susan Getgood discusses how to develop a viral marketing campaign to take your business to the next level. You will learn:
* What viral marketing is all about and how to put its power to use
* How to create ideas for a successful viral marketing campaign
* How to build the buzz and shift the campaign into high gear
* How to integrate viral marketing into your overall marketing plan
Susan Getgood (photo left) was among the pioneers in introducing children and parents to the Internet as an expert in online safety and General Manager of Cyber Patrol, one of the world's first Internet filters. Her 20+ years in the computer software industry included leading a global marketing team as Senior Vice President of Marketing for SurfControl, with offices in the U.S., England, Australia and seven other countries.
A results-oriented strategic marketer, Susan knows how to build brands using technology, policy and good old fashioned high-quality products. In 2004, she founded GetGood Strategic Marketing Inc. to help bring blogs into the mix as an indispensable marketing tool. Today, her firm helps public and private companies and organizations build brands and drive revenue with integrated marketing and communications strategies. Her own blog is Marketing Roadmaps, which is part of the Corante Network.
Listen Live by clicking the media player.
If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
Let's talk with Susan Getgood about viral marketing and taking your marketing to the next level, on Blog Business Success Radio.
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Can a site acheive viral marketing when it doesn't sell or advertsing anything? This is an interesting question, but then again, how many sites are there that offers no ads, no memberships, nothing of the sort?
That's exactly what http://www.KeyFess.com has done. An online confession site that offers its visitors a ad free anonymous site where they can post, read & vote on confessions, rants and secrets.
After only two months this site receives almost 10k new visitors a day and has reached addictive levels.
Prior to Oct 2006, a search on Google for "Keyfess" yielded zero results now there are over 3000 results, all this while it has a zero page rank? Well, it is only 2 months old, it will be interesting to see where it is on its first anniversary!
I must "keyfess", it is refreshing to frequent a site that strictly wants to entertain its visitors and asks for nothing in return.
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That's exactly what http://www.KeyFess.com has done. An online confession site that offers its visitors a ad free anonymous site where they can post, read & vote on confessions, rants and secrets.
After only two months this site receives almost 10k new visitors a day and has reached addictive levels.
Prior to Oct 2006, a search on Google for "Keyfess" yielded zero results now there are over 3000 results, all this while it has a zero page rank? Well, it is only 2 months old, it will be interesting to see where it is on its first anniversary!
I must "keyfess", it is refreshing to frequent a site that strictly wants to entertain its visitors and asks for nothing in return.
# posted by 
: 12:25 AM
: 12:25 AMLinks to this post:
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