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Blog Business World

Blogs in business, marketing, public relations, and SEO search engine optimization for successful entrepreneurs

Tuesday, July 31, 2007

 

Carnival of the Capitalists returns to Business Pundit



This week sees an entrepreneurial approach to the traveling business show, recognized by one and all as Carnival of the Capitalists and is t CotC co-founder Rob May's industry standard business blog known as Business Pundit.

This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today, as well as some of the best and most popular entries ever to the Carnival.

Blogging topics presented include entrepreneurship, management, market trading, internet commerce, marketing, the national economy and personal finance.

As you would expect from Carnival of the Capitalists, there are many discussions of economics, marketing, business, and small business.

It's always great to read and discover the many high quality blogs out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones; as well as some long time contributors.




If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

thecotc -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!




If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.

Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.

The extra visitors sent to your blog won't hurt either!

The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.

The visitors aren't only bloggers anymore.

Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.

Many people are introduced to some tremendous blogs that they might otherwise have missed.

Next week's Carnival of the Capitalists will be at Scott Allen's social media blog known as Linked Intelligence
.

In the meantime, click your mouse over to the Business Pundit hosting of Carnival of the Capitalists.

If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then visit Carnival of the Capitalists and get into business for yourself.

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Thursday, July 26, 2007

 

Geoff Livingston: Business profits from social media

blog radio



Blogger and social media expert Geoff Livingston of The Buzz Bin, and author of the forthcoming book on social media titled Now Is Gone, shares insights, with an insider's first hand experience, of the power of the the new social media tools that can boost your company's success, as my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 26, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Geoff Livingston talks social media tools from a user's perspective, as someone who has tried and tested the myriad of software himself. You will learn:

* The importance of social media tools to building your online community

* How this software has changed the marketing and PR landscape for everyone

* How to put these tools to work to build your business

* How to choose the right tools for your company's goals and to avoid pitfalls



Geoff Livingston (photo left) has worked as a PR and new media strategist in the Washington, DC region for 14 years. Some of his experiences include work for AT&T, the Duke Ellington Jazz Festival, Godsmack, former Israeli Prime Minister Benjamin Netanyahu, BEA Systems, the Washington Nationals, Intelsat, Verizon Wireless and many others.

Called a “local blogging guru” by the Washington Post, Geoff's The Buzz Bin blog is nationally recognized as one the leading marketing blogs in the world, and is the top ranked marketing blog in the Washington, DC region.

He successfully launched FortiusOne’s GeoCommons using an aggressive social media strategy, and marketed Godsmack lead singer Sully Erna’s bio using a diversified My Space and blogosphere campaign. Geoff’s book on new media Now is Gone will be released on October 1 by Bartleby Press.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

blog radio

If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Geoff Livingston as he shares insights, with an insider's first hand experience, of the power of the the new social media tools that can boost your company's success, on Blog Business Success Radio.

Listen Live

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Wednesday, July 25, 2007

 

Allen Rosenshine: Advertising From Ad Business To Funny Business - Blog Business Success Radio



Notice: Due to unforeseen circumstances, this interview has been postponed to a later date to be determined. Thank you for your patience and understanding. July 26, 2007

Advertising industry legend and former high powered ad agency CEO Allen Rosenshine , and author of Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game, shares hilarious tales of the wild and wacky advertising world, and provides insights into conducting business in the big leagues to boost your company's success, as my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 26, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Allen Rosenshine spent a lifetime working with the rich and famous, and tells how to hold your own with anyone in any walk of life; all peppered with laughter. You will learn:

* The inside scoop on how commercials are really created and filmed

* How to work with celebrities and have their talents work wonders for you

* How to create a win win situation even when working with Fortune 500 CEOs

* How to laugh at things that go wrong in business and enjoy life a bit more




Allen Rosenshine (photo left) has been recognized by Advertising Age as one of the hundred most influential people in advertising over the past century. He joined BBDO in 1965 as a copywriter and came up through the creative ranks to become chief executive of the worldwide agency in 1985. In 1986, he spearheaded what Time magazine called “advertising’s big bang”—the creation of Omnicom Group, now the world’s foremost marketing communications company, of which BBDO is the largest subsidiary.

Under his leadership, BBDO expanded to 78 countries spanning all regions of the globe, and became widely recognized as the industry’s most creative global advertising agency. He served as CEO until 2004, and remained chairman until the end of 2006. He is now chairman emeritus.

Beyond BBDO, Allen is widely recognized as an advocate for advertising agencies and their unique ability to build enduring brands for clients. He was president of the jury at the 1991 International Advertising Festival of Cannes, considered the most prestigious of advertising industry award shows. He has also served on the board of directors for both the American Association of Advertising Agencies and the International Advertising Association.

Allen is currently a member of the creative review committee of the Advertising Council and has been on its board and executive committee. And he is a board member of Business for Diplomatic Action, an organization dedicated to promoting positive perceptions of America globally through public diplomacy. In addition, Allen is a founding member of the Partnership for a Drug-Free America, now vice chairman and executive creative director of the organization and a member of its board.

Allen was born in New York City in 1939 and graduated from Columbia College. He taught at Brooklyn College and worked as a copywriter at J.B. Rundle Advertising before joining BBDO.

My book review of Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game by Allen Rosenshine.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

blog radio

If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Allen Rosenshine, and share some hilarious and true tales of the wild and wacky advertising world, while learning some powerful insights into conducting business with major corporations and the rich and famous, to boost your company's success, on Blog Business Success Radio.

Listen Live

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Tuesday, July 24, 2007

 

Carnival of the Capitalists at Small Business Essentials



This week sees an entrepreneurial approach to the traveling business show, recognized by one and all as Carnival of the Capitalists and is at the small business and entrepreneurship advice blog known as Small Business Essentials.

This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today, as well as some of the best and most popular entries ever to the Carnival.

Blogging topics presented include entrepreneurship, management, market trading, internet commerce, marketing, the national economy and personal finance.

As you would expect from Carnival of the Capitalists, there are many discussions of economics, marketing, business, and small business.

It's always great to read and discover the many high quality blogs out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones; as well as some long time contributors.



I have an entry in this week's Carnival of the Capitalists as well.

My post is titled "Funny Business by Allen Rosenshine - Book review" where I discuss how finding career and business advice from Muhammad Ali, Bill Clinton, and the Mob all in one book is rare. Discovering that every story where the sharing of those sage thoughts is hilarious in itself, is a very rare treat. The advertising industry may be one of the largest and most influential in the world, but it is also a barrel of laughs, and operates in its own off kilter style, according to legendary advertising agency CEO Allen Rosenshine. He shares tales of fun and laughter, blended with superb business advice, in his book Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game.

If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

thecotc -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!




If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.

Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.

The extra visitors sent to your blog won't hurt either!

The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.

The visitors aren't only bloggers anymore.

Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.

Many people are introduced to some tremendous blogs that they might otherwise have missed.

Next week's Carnival of the Capitalists will be at CotC co-founder Rob May's industry standard business blog known as Business Pundit.

In the meantime, click your mouse over to the Small Business Essentials hosting of Carnival of the Capitalists.

If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then visit Carnival of the Capitalists and get into business for yourself.

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Sunday, July 22, 2007

 

Funny Business by Allen Rosenshine - Book review



Funny Business

Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game


By: Allen Rosenshine

Published: Jun 30, 2006
ISBN: 9780825305399
Format: Hardcover, 277 pp
Publisher: Midpoint Trade Books Inc.






Finding career and business advice from Muhammad Ali, Bill Clinton, and the Mob all in one book is rare. Discovering that every story where the sharing of those sage thoughts is hilarious in itself, is a very rare treat. The advertising industry may be one of the largest and most influential in the world, but it is also a barrel of laughs, and operates in its own off kilter style, according to legendary advertising agency CEO Allen Rosenshine. He shares tales of fun and laughter, blended with superb business advice, in his book
Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game.

Peopled with friends and clients ranging from auto industry legend Lee Iacocca, PepsiCo and Michael Jackson's burning hair, Mayor Rudy Guliani and the City of New York, to a somehow deemed to be not funny Bob Newhart, the book is a name dropping all you can eat buffet. At the same time, the anecdotes told are true, and provide insights into an industry that has to be lived to believe it is real. Behind the famous medicine cabinet ads for Gillette, to the possible accidental ordering a beverage from a client's competitor, are some lessons that business people can learn and use in their own careers.



Allen Rosenshine (photo left) is no ordinary ad man. Heading one of the largest and most powerful advertising agencies in the world, and representing corporations populating the Fortune 100, the author played in the business big leagues. In fact, he became a legend. His household name clients and contacts are also fodder for some major league level advice; presented with side splitting hilarity.

Whether dining out with friends and clients, filming ads for television, or presenting awards at an international advertising event, funny things happen over and over again. The author shares those belly laughs with the readers. Members of the Mob even make a cameo appearance in the book, adding to the layers of texture, and demonstrating the concept that humor can be discovered in any situation.

For me, the power of the book is the technique of providing rare insights into the advertising world, and sharing valuable nuggets of wisdom in a humorous wrapper. Ideas and concepts for creating memorable advertisements, avoiding disastrous business miscues, and working with people from all walks of life are served up on a platter of comedic episodes. Captains of industry, sports stars, movie idols, and even mobsters are presented as all too human; with all of the foibles and traits shared by everyone. The author isn't afraid to kick the base from under more than a few pedestals.

I highly recommend Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game by Allen Rosenshine for its humor and its wisdom. After all, laughter is integral to the joy of our humanity, and makes the world turn much more smoothly. Without some chuckles, the world we share would be a much less enjoyable place.

Read Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game by Allen Rosenshine and learn business ideas and wisdom, as you delight in the foibles and laugh at the pratfalls of humanity.

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Wednesday, July 18, 2007

 

Diva Talks - blogging ethics discussion



Leading social media expert and blogger Toby Bloomberg (photo left), of the highly popular Diva Marketing Blog has added internet radio host to her already impressive resume. In addition to her thought leadership in the blogging community, Toby is now hosting a weekly half hour internet radio show, called Diva Talks, on the rapidly growing Blog Talk Radio system.

I had the privilege of sharing the inaugural guest honours with prominent blogger Jeneane Sessum of the highly regarded Allied blog. Our discussion topic was blogging ethics and their importance. The chat was interesting and informative with many ideas and insights into ethical blogging activity being shared with the listeners.



Jeneane Sessum (photo left) is highly knowledgeable blogger, with a vast wealth of blog writing experience; and Toby was a gracious and professional host. The show aired Tuesday, July 17 at 6:30 pm Eastern time. The podcast of the show is available for download to iPod, MP3, or your computer at Toby's Diva Talks host page.

As a matter of interest, Toby Bloomberg was also the very first guest on my own Blog Talk Radio hosted show called Blog Business Success. It was wonderful to be offered the opportunity to return the favour for Toby.

Be sure to tune in or download every episode of Diva Talks, hosted by Toby Bloomberg, every Tuesday evening at 6:30 Eastern time. I know her show will be a great listen anytime.

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Erlend Peterson: Personal Wealth Building Made Easy - Blog Business Success Radio

blog radio



Author and financial planner Erlend Peterson, author of Rich by Choice: Seven Steps to Financial Success shares his seven steps for those who choose to become rich, as my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 19, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.


Erlend Peterson discusses how you can become wealthy using time, and the application of his straightforward rules for financial well being. You will learn:

* How literally anyone can become wealthy if they so choose

* Seven basic steps to follow to achieve financial success and independence

* How to use time as an ally to building your wealth

* How to accumulate wealth regardless of your current financial situation



Erlend Peterson (photo left) sold his graphics business and retired with his family to a 3.5-acre estate in Pasadena, California, complete with a swimming pool and tennis court when he was 40. Four years later, he had spent all his money and had to go back to work.

He decided he needed to learn how to manage and invest his money, so he went into the personal money management and investment business -- financial planning -- in 1973. He became a certified financial planner in 1983.

He has 32 years' experience helping people with their money, writing financial analyses, and he has given hundreds of seminars, most at major corporations. He has also served on the boards of the Institute of Certified Financial Planners and the International Association for Financial Practitioners. Recently they have merged and formed the Financial Planning Association, the FPA.

My book review of Rich by Choice
: Seven Steps to Financial Success by Erlend Peterson.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
blog radio

If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Erlend Peterson, and learn how the seven steps to building wealth and financial independence, and how you can to choose to be rich, on Blog Business Success Radio.

Listen Live

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Tuesday, July 17, 2007

 

Carnival of the Capitalists at The Marketing Whore



This week sees an adult marketing approach to the traveling business show, recognized by one and all as Carnival of the Capitalists and is at the mainstream and adult marketing blog known as Marketing Whore.

This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today, as well as some of the best and most popular entries ever to the Carnival.

Blogging topics presented include entrepreneurship, management, market trading, internet commerce, marketing, the national economy and personal finance.

As you would expect from Carnival of the Capitalists, there are many discussions of economics, marketing, business, and small business.

It's always great to read and discover the many high quality blogs out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones; as well as some long time contributors.



I have an entry in this week's Carnival of the Capitalists as well.

My post is titled "Instant Income by Janet Switzer - Book review" where I review a great book that discusses how cash is king for any business, writes well known marketing authority Janet Switzer, in her latest book Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs. Even easier, she says, are the numerous, simple to apply opportunities to generate that cash flow infusion almost immediately.

If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

thecotc -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!




If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.

Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.

The extra visitors sent to your blog won't hurt either!

The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.

The visitors aren't only bloggers anymore.

Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.

Many people are introduced to some tremendous blogs that they might otherwise have missed.

Next week's Carnival of the Capitalists will be at the small business and entrepreneurship advice blog known as Small Business Essentials.

In the meantime, click your mouse over to the Marketing Whore hosting of Carnival of the Capitalists.

If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then visit Carnival of the Capitalists and get into business for yourself.

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Tuesday, July 10, 2007

 

Janet Switzer: Creating Instant Income For Your Business - Blog Business Success Radio



Well known marketing guru and highly respected business growth expert Janet Switzer, author of her latest best seller Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs, shares powerful techniques to boost your cash flow and to add revenue from unexpected sources, to boost your company's success, as my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 12, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Janet Switzer reveals little known ideas for adding instant cash flow to your business; regardless of its size, to help your company grow. You will learn:

* How to locate untapped sources of ready cash waiting for harvest

* How to create advertisements that get customers to call your company

* How to tap into the power of the internet for revenue

* How other people inside and outside your business can generate cash



Janet Switzer (photo left) is the co-author of New York Times and USA Today best-seller The Success Principles: How to Get From Where You Are to Where You Want to Be with Jack Canfield. As well, she’s the marketing genius and business growth expert of choice for some of the world’s leading businesses and success gurus: Chicken Soup for the Soul, master motivator Mark Victor Hansen, marketing icon Jay Abraham, internet income expert Yanik Silver, and Jesus CEO author Laurie Beth Jones, among others.

Janet has counseled more than 50,000 companies and entrepreneurs worldwide, in leveraging their intangibles and information assets, for untold millions in potential windfall revenue.

She's the author of the Instant Income® series of small-business resources designed to help entrepreneurs not only create immediate cash flow for their business but develop lucrative new profit centers, too.

Janet is an internationally-recognized keynote speaker and Founder and Editor of Leading Experts magazine — as well as a columnist with Training Magazine Asia and numerous wire services and press syndicates.

She regularly speaks to thousands of entrepreneurs, independent sales professionals, corporate employees and industry association members on the principles of success and income generation. Additionally, she helps achievers who are experts in their field attain worldwide status and million-dollar incomes by building publishing empires around their business strategies, training concepts, industry expertise and unique market posture.

Her multi-media short-course How Experts Build Empires: The Step-By-Step System for Turning Your Expertise Into Super-Lucrative Profit Centers is considered by many to be the industry’s definitive work on the subject of developing and marketing information products.

My book review of Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs by Janet Switzer.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

blog radio

If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Janet Switzer, and learn how to locate and employ powerful techniques for generating instant income and cash flow to boost your company's success, on Blog Business Success Radio.

Listen Live

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Monday, July 09, 2007

 

Carnival of the Capitalists at The Married Guy Cook



This week sees a culinary approach to the traveling business show, recognized by one and all as Carnival of the Capitalists and is hosted by Carnival co-creator Jay Solo at his cooking and recipe blog known as The Married Guy Cook.

This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today, as well as some of the best and most popular entries ever to the Carnival.

Blogging topics presented include entrepreneurship, management, market trading, internet commerce, marketing, the national economy and personal finance.

As you would expect from Carnival of the Capitalists, there are many discussions of economics, marketing, business, and small business.

It's always great to read and discover the many high quality blogs out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones; as well as some long time contributors.



I have an entry in this week's Carnival of the Capitalists as well.

My post is titled "Simple marketing: Ideas you can use every day" where I discuss how marketing is one of those big concept departments. Everyone talks about it, but not all business people are entirely certain who to make their marketing work. Constantly seeking the grand slam marketing idea, they miss the easy to use daily techniques. Some small efforts can reap some huge rewards.

If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

thecotc -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!




If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.

Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.

The extra visitors sent to your blog won't hurt either!

The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.

The visitors aren't only bloggers anymore.

Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.

Many people are introduced to some tremendous blogs that they might otherwise have missed.

Next week's Carnival of the Capitalists will be at the mainstream and adult marketing blog known as Marketing Whore.

In the meantime, click your mouse over to the The Married Guy Cook hosting of Carnival of the Capitalists.

If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then visit Carnival of the Capitalists and get into business for yourself.


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Instant Income by Janet Switzer - Book review



Instant Income

Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs


By: Janet Switzer

Published: Feb 1, 2007
ISBN: 9780071487788
Format: Hardcover, 310pp
Publisher: McGraw-Hill

Cash is King for any business, writes well known marketing authority Janet Switzer, in her latest book Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs. Even easier, she says, are the numerous, simple to apply opportunities to generate that cash flow infusion almost immediately.

Janet Switzer doesn't just provide theory and motivational talks about building your business. She walks the walk with proven, revenue building tips that create what she calls instant income for your business. Many of the concepts presented are well known to entrepreneurs, while some of the other techniques are applied less frequently. All of the income generating ideas have been demonstrated to work. Janet has used them all herself, and on behalf of her who's who, in the marketing and business information industry, stable of clients.

The book develops the instant income building program in a practical step by step format. As a result, the techniques can be learned, perfected, and used over and over again. Many of the tips are common sense ways of growing a business, while others are less well known, but are powerful revenue producers. Written as a reference book, there are many real life examples of the concepts in action, to accompany the theory and advice.



Janet Switzer (photo left) not only demonstrates the power of instant income generation for entrepreneurs, but also for employees within larger companies. The opportunities and techniques for generating cash for employers, and sharing in the booty as an intrapreneur, is an intriguing idea for employees. The principles of income creation, as presented in the book, for joint ventures and sharing profits are applicable to independent business owners as well.

For me, the power of the book is its practical no nonsense approach to revenue creation. There is no wasted space in the text, and the timeless advice can be used over and over; either separately, or in countless permutations and combinations. Whether the techniques involve customer involvement and referrals, or leveraging the media to best advantage, all of the concepts have been tested successfully by the author.

I highly recommend Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs, by respected marketing expert Janet Switzer, to any entrepreneur or manager seeking to increase the company's cash flow. The proven methods on display in the book can turn your organization into a revenue making machine.

Read Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs by Janet Switzer and boost your company's cash flow to unimagined heights, and then apply the advice all over again, for even greater results.

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Wednesday, July 04, 2007

 

Paul Gillin: The New Social Media - Blog Business Success Radio

blog radio



Social media expert and blogger Paul Gillin, author of The New Influencers A Marketer’s Guide to the New Social Media reveals how ordinary people are changing the rules in media and marketing and how you can share in it to boost your company's success, as my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 5, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Paul Gillin describes the rapid and fundamental changes taking place in marketing and within the traditional media. You will learn:

* What dramatic changes are occurring in how products are marketed

* How the influence of the traditional marketers is declining

* Why the mainstream media is in a decline and why social media is on the rise

* How ordinary people are taking control of the media and marketing message



Paul Gillin (photo left) has chronicled the information technology revolution since the dawn of the PC era. He joined Computerworld as a staff writer in 1982 and drove the leading newsweekly's software coverage beginning in mid-1983. In 1985, he signed on as senior software editor at PC Week, covering Microsoft, Lotus and others aspiring industry leaders. Following a brief stint as founding news editor at Digital Review, he returned to Computerworld in 1987 where, as Executive Editor, he helped guide the publication's agenda beyond the mainframe world and into the broader realm of corporate computing.

In 1999, he took a risk on the dot-com world, leaving behind a staff of 70 and a budget of $7 million to become the sixth employee at a venture-funded startup called SearchHiTech.com. The company, which was soon renamed TechTarget, was building a network of Web portals for IT professionals, each site focused on a narrow technology discipline. Paul defined the editorial model for TechTarget and hired a team of more than 60 editors. Over the next six years, he engineered the editorial transition of TechTarget into a leading source of original news and technical advice. The network now consists of more than two dozen websites, dozens of events and four magazines.

TechTarget became the fastest-growing media company in the IT market, achieving profitability in 2002 and $48 million in annual revenue two years later. During that time, Paul played a key role in company strategy as the company launched new sites, built its conference business and expanded into print publishing and custom events. He most recently served as publisher for divisions encompassing nine TechTarget websites and two conferences.

Paul's career has spanned nearly every aspect of editorial operations. In addition to writing hundreds of articles, he has edited several print supplements, interviewed the most prominent industry leaders, launched and nurtured successful events, traveled worldwide and spoken at scores of conferences and user group meetings. He's appeared on radio and TV programs around the world and have been interviewed hundreds of times by reporters seeking perspective and clarity on technology issues.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

My book review of The New Influencers A Marketer’s Guide to the New Social Media by Paul Gillin.

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If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Paul Gillin and learn how ordinary people are changing the rules in media and marketing and what you can be part of it to boost your company's success, on Blog Business Success Radio.

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Tuesday, July 03, 2007

 

Carnival of the Capitalists at Gongol.com



This week sees a selective approach to the traveling business show, recognized by one and all as Carnival of the Capitalists and is hosted by long time Carnival supporter Brian Gongol of Gongol.com.

This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today, as well as some of the best and most popular entries ever to the Carnival.

Blogging topics presented include entrepreneurship, management, market trading, internet commerce, marketing, the national economy and personal finance.

As you would expect from Carnival of the Capitalists, there are many discussions of economics, marketing, business, and small business.

It's always great to read and discover the many high quality blogs out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones; as well as some long time contributors.



If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

bizosphere -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!




If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.

Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.

The extra visitors sent to your blog won't hurt either!

The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.

The visitors aren't only bloggers anymore.

Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.

Many people are introduced to some tremendous blogs that they might otherwise have missed.

Next week's Carnival of the Capitalists will be announced as the event draws near

In the meantime, click your mouse over to the Gongol.com hosting of Carnival of the Capitalists.

If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then visit Carnival of the Capitalists and get into business for yourself.


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Sunday, July 01, 2007

 

The New Influencers by Paul Gillin - Book review



The New Influencers

A Marketer’s Guide to the New Social Media


By: Paul Gillin

Foreword by Geoffrey A. Moore
ISBN 1-884956-65-3
Format: Hardcover, 272 pages


Conversation marketing based on developing relationships and peer discussion are replacing the more traditional mainstream marketing techniques, writes Paul Gillin, in his important book The New Influencers: A Marketer’s Guide to the New Social Media. These new social media, ranging from blogs to podcasts to YouTube, are changing the rules of how buying decisions are made today. Anyone in marketing, who is not paying attention, will be left behind.

Paul Gillin says the old rules of marketing products and creating advertising and public relations campaigns no longer apply. As the demographics of the buying public move toward the rising youth tide of Generation X and Generation Y, so too must the marketing message to capture their wallets. Younger consumers are well versed in the internet in general, and social media in particular.

Whether it's an iPod, instant messenger, or a community based site like Facebook or MySpace, these potential customers are turning their backs on traditional media in droves. To get their attention, marketers must not only change their message, but also their delivery channels. Younger consumers listen to marketing messages, but they are getting them from different media sources than those of previous generations.



Paul Gillin (photo left) makes some powerful observations about the power of the blogosphere and the various social media sites. Not only are these citizen based publishing and broadcasting outlets providing opportunities for fresh voices, but entirely new spheres of influence are resulting from them as well.

Many leading bloggers have large audiences. The conversational basis of blogging, and the development of relationships through interaction, spreads the influence of individual bloggers far and wide. Social media users hold almost unlimited marketing power and influence and many companies are already taking notice of the sea change.

For me, the power of the book is the description emerging structure evolving in the blogging community and in social media in general, and how it is causing a marketing revolution. Without formal laws and regulations, bloggers have developed a strong peer supported code of ethics and practices. As a result, the conversations created are authentic and transparent, leading to powerful marketing opportunities, as well as potential disasters. Bloggers are not likely to be gamed and their readers are not likely to fall for traditional marketing tactics. Conversation, peer discussion, and interactivity are the keys, and one sided messages are not going to work any longer.

The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin is one of those landmark books that has everyone talking and for good reason. The book is an important contribution to discussions of the sea change in marketing and public relations techniques. The democratization of publishing and broadcasting enables fresh, and previously unheard voices into the mainstream. With those voices and their new and constantly evolving delivery channels, marketing and public relations will never be the same again.

I highly recommend The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin for anyone who wants to explore the leading edge of the new social media revolution.

Read Paul Gillin's book The New Influencers: A Marketer’s Guide to the New Social Media, and learn how your business can take advantage of the shifts in marketing influence, taking place right before your very eyes.

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