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Tuesday, April 29, 2008

 

Mitchell Ditkoff: Awake At The Wheel - Getting Your Great Ideas Rolling - Blog Business Success Radio

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Idea Champions President Mitchell Ditkoff, and best selling author of the thought provoking book Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world), talks about creating great ideas and creative thinking, and turning those new ideas into businesses, products and services, to help build your business success.

Mitchell Ditkoff is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, May 1, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.


Idea Champions President Mitchell Ditkoff, author of the thought provoking book Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world), talks about creating great ideas and creative thinking. You will learn:

* How to create great innovative and life changing ideas

* How to help your new ideas grow and develop and turn into success stories

* The steps to creative thinking and its empowerment

* Many creative thinking techniques that you can apply today



Mitchell Lewis Ditkoff (photo left) is the co-founder and President of Idea Champions. He specializes in leading highly engaging creative thinking and teambuilding sessions that enable individuals, teams and entire organizations to develop new products, services, and breakthrough ways of doing business.

Educated at Lafayette College and Brown University, Mitch Ditkoff has worked with a wide variety of Fortune 500 and mid-sized companies who have realized the need to do something different in order to succeed in today's rapidly changing marketplace. These clients include: GE, Merck, Allianz, Lucent Technologies, NBC Universal, AT&T, Goodyear, Pfizer, A&E Television Networks, General Mills, MTV Networks, Duke Corporate Education, and PricewaterhouseCoopers.

At the heart of his work lies the fundamental belief that a company's most important capital asset is the collective brain power, creativity and commitment of its work force and that this asset can be significantly leveraged when people are provided with the appropriate setting, systems, tools and techniques to think (and act) out of the box.

Prior to his work with Idea Champions, Mitch Ditkoff was a principal in Ki Learning Systems and a Senior Consultant with the Inner Game Corporation — both organizational development firms dedicated to catalyzing superior performance in the workplace.

In addition to his consulting work, Mitch Ditkoff is also an accomplished public speaker and writer. Author of Banking on Innovation, Free the Genie and the forthcoming Awake at the Wheel, Mitch Ditkoff has appeared on numerous radio and television talk shows. Additionally, he is the founder of Face the Music, the world's only interactive business blues band. He lives in Woodstock, New York, with his wife, Evelyne, and their two children, Jesse (13) and Emilia (11).

My book review of Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world) by Mitchell Lewis Ditkoff

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Mitchell Ditkoff, and best selling author of the thought provoking book Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world), as he talks about creating great ideas and creative thinking, and turning those new ideas into businesses, products and services, to help build your business success on Blog Business Success Radio.

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Friday, April 25, 2008

 

Awake At The Wheel by Mitchell Ditkoff - Book review



Awake at the Wheel

Getting Your Great Ideas Rolling (in an uphill world)


By: Mitchell Lewis Ditkoff

Published: May 1, 2008
ISBN: 9781600372957
Format: Paperback
Publisher: Ingram Pub Services






Everything begins with an idea writes Mitchell Lewis Ditkoff in his thought provoking book Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world). Part parable, part discussion of creative thinking, the book is an enlightening tour of the landscape of idea creation and development.

Mitchell Ditkoff examines the process of idea creation, and the locations in the mind from whence those creative thoughts originate. Whether the ideas spring forth from the rational thought process or from the subconscious mind, a concept must be valued, developed further, and then turned into a fully developed form. The author believes that all too often, ideas are dismissed by their creator long before they have the opportunity to be examined by others. Creative thinking requires that all ideas receive consideration, but that also they must be formulated in a way that articulates their value to others.



Mitchell Lewis Ditkoff (photo left) uses the clever device of translating cave art into a parable for the invention of the wheel. The caveman Og has the idea of the wheel find him, and as a result, he is obsessed with the idea of creation. Unable to fully articulate his wheel idea to the rest of the cave community, Og journeys outward for advice, and inward for further insights. Like all good parables, the truths reveal themselves at many levels from a simple narrative, to insights into the creative thinking process, to the very nature of thought and idea creation themselves.

The creative thinking successes and failures of Og are discussed in the remainder of the book, in the form of creative thinking techniques. Moving beyond mainstream brainstorming session, the author describes numerous ways to jump start your own creative thinking machinery. The author points out that not all of the techniques presented for consideration are for everyone, and that is a powerful insight as well. Mitchell Ditkoff understands that people vary in their thought creation impulses, and a powerful technique for one person may be of little value to another individual.

For me, the power of the book is the overall embrace of creative thinking as a way of life. The very act of giving people permission to daydream, think outside the cave, and to formulate concepts beyond the here and now, is empowering for everyone. Most people in organizations large and small, and in their daily lives, have experienced the rejection and ridicule of their new ideas. As a result, the creative process within them was stifled or snuffed out forever.

Mitchell Lewis Ditkoff provides the necessary framework for taking new ideas and turning them into workable principles, prototypes, and systems. The nuts and bolts of creative thinking are essential for idea originators to articulate their ideas to others around them. Even more important than the opinions of others, is the acceptance that ideas can arrive unexpected for the individual. Taking ownership of one's own thoughts and creativity gives a person the freedom to grow and develop those ideas into products, services, and systems that can help others live better lives.

I highly recommend the best selling Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world) by Mitchell Lewis Ditkoff for anyone seeking new ideas and the techniques for their development and manifestation. For free thinkers everywhere, and for brain storming facilitation within organizations, the methods presented are practical and useful, as well as empowering for one's own life.

Read Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world) by Mitchell Lewis Ditkoff, and let the inspiration reach out and grab you. Treat those concepts as gifts, nurture those ideas like children, and watch as they grow into action.

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Wednesday, April 23, 2008

 

Forrest Breyfogle: Integrated Enterprise Excellence System - Blog Business Success Radio

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Forrest Breyfogle III, CEO of Smarter Solutions Inc., and author of the definitive textbook The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement, and also the author of the business novel Integrated Enterprise Excellence - The Basics: Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard describes the Integrated Enterprise Excellence System and how to apply it to measurement data, goal setting, work activities and overall strategy, to help build your business success.

Forrest Breyfogle III is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 24, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Forrest Breyfogle III, CEO of Smarter Solutions Inc., discusses the Integrated Enterprise Excellence System and how to apply it to measurement data, goal setting, work activities and overall strategy. You will learn:

* The strengths and weaknesses of Lean, Six Sigma, and other management tools

* How to choose the right metrics to measure the right things

* How to establish the right goals and strategies for your company

* How to integrate change on a system wide basis in a holistic approach



Forrest Breyfogle (photo left) is a Professional Engineer and ASQ Fellow who founded Smarter Solutions Inc.in 1992. As a management thought leader and innovator, he is completing a four-volume set of books that provides radical management advancements in the utilization and integration of scorecards, strategic planning, and process improvement.

The first book, The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement, introduces new perspectives on what to measure and report; when and how to report it; how to interpret the results; and how to use the results to establish goals, prioritize work efforts, and continuously enhance organizational focus and success. The system helps organizations improve their bottom-line and competitiveness through the integration of analytics with innovation.



An additional three-volume series, Integrated Enterprise Excellence: Going Beyond Lean Six Sigma and the Balanced Scorecard, provides further elaboration on the shortcomings of traditional systems and the details of an Integrated Enterprise Excellence (IEE) implementation. This series of volumes describes IEE’s set of management techniques that enhance an organization’s measurement and improvement system to increase predictable and sustainable bottom-line results. The system embeds a set of best practices derived from the strengths of past systems, applying structured metrics and a no-nonsense road map to initiate process improvement and achieve substantial benefits. IEE takes Lean Six Sigma and the balanced scorecard to the next level in the pursuit of enterprise excellence.

Mr. Breyfogle received the prestigious Crosby Medal from the American Society for Quality in 2004 for an earlier book, Implementing Six Sigma (second edition). He serves on the Board of Advisors for the University of Texas Center for Performing Excellence.

Mr. Breyfogle began his career with IBM in development and later transferred to the product test organization. Within these organizations he became very interested in the benefits derived from the wise use of statistical techniques. From 1980 to 1992 he served IBM in applying Six Sigma methodology" to testing, development, manufacturing, and service organizations.

Mr. Breyfogle has conducted numerous Lean Six Sigma workshop sessions as well as Master Black Belt, Black Belt, Green Belt, Champion, and Executive training sessions throughout the world. He has coached an array of individuals and organizations on the wise application of Lean and Six Sigma techniques. Smarter Solutions Inc. has had the honour of serving a distinguished group of Fortune 100 clients and many others in a wide variety of industries.

Forrest has authored or co-authored eleven books, published over 70 technical articles for a wide range of publications, and has been interviewed by television, radio, and publication editors about managing the dynamics of organizations and the application of all forms of enterprise improvement methodologies.

Forrest Breyfogle has an MSME degree from the University of Texas and a BSME from the University of Missouri at Rolla.

My book review of The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement by Forrest W. Breyfogle III

My book review of Integrated Enterprise Excellence - The Basics: Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard by Forrest W. Breyfogle III.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Forrest Breyfogle III, CEO of Smarter Solutions Inc., author of the definitive textbook The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement, and author of the business novel Integrated Enterprise Excellence - The Basics: Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard as he describes the Integrated Enterprise Excellence System and how to apply it to measurement data, goal setting, work activities and overall strategy, to help build your business success on Blog Business Success Radio.

BlogTalkRadio.com

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Sunday, April 20, 2008

 

The Integrated Enterprise Excellence System by Forrest Breyfogle III - Book review


The Integrated Enterprise Excellence System

An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement


By: Forrest W. Breyfogle III

Published: Feb 1, 2008
ISBN: 9781934454114
Format: Paperback, 216pp
Publisher: Bridgeway Books

Conventional strategic planning can lead to activities that are not in the best interest of the organization as a whole, writes Forrest W. Breyfogle III in the definitive textbook The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement. The book describes in detail how to create a culture, that changes from one of firefighting problems to an orchestrated system, where everyone does the Right thing the Right way at the Right time.

The author demonstrates clearly how to create an organization where the system encourages the right behaviour from everyone. All too often, in many companies, the metrics chosen for measurement are the wrong ones. Instead of providing information that is beneficial to the overall system, the incorrect metrics are detrimental to the organization as a whole. Data collected without an eye to the entire system is often flawed, and sometimes invalid statistically. The Integrated Enterprise Excellence System (IEE) replaces these flawed project based metrics with system wide strategies that work together, and not as is so often seen, against one another.



Forrest Breyfogle (photo left) provides a detailed textbook for changing the strategy of an organization to a system based enterprise. He describes in detail how to set overall organizational goals using the right metrics for measuring results. Creating and developing the right measurement tools encourages employees to take the correct course of action.

The removal of flawed metrics, that encourage staff to embark upon counter-productive activities to make the numbers look good, is a powerful first step toward viewing the company as an overall system. Instead of putting out fires, the employees can get on with the work of helping the company grow and create profit.

For me, the power of the book is its detailed explanation for application of an IEE model for any organization. The author describes the process, for systemic change in a step by step format, that turns a series of complex concepts into an understandable one. The author demonstrates how to build upon such well known tools as Lean, Six Sigma and Scorecards to create a unified whole with an IEE System in place.

With the integrated tools in hand, strategic planning becomes focussed on the entire system, and not a series of projects. Staff know the right approach to a problem and can apply it in the right way, at the the right time. The reduction of variation in results, and correctly applied and analyzed metrics, reduce the need for firefighting activities to a minimum, saving both time and money.

I highly recommend The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement by Forrest Breyfogle for anyone serious about developing a system wide approach to organizational management, strategy, and goal setting.

Read The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement by Forrest Breyfogle and stop putting out fires, and start making greater profits.

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Saturday, April 19, 2008

 

Integrated Enterprise Excellence: The Basics by Forrest Breyfogle III - Book review


Integrated Enterprise Excellence - The Basics

Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard


By: Forrest W. Breyfogle III

Published: Feb 1, 2008
ISBN: 9781934454121
Format: Hardcover, 144pp
Publisher: Bridgeway Books


A business system where everyone does the Right things, in the Right way, at the Right time will achieve success throughout the entire company, writes Forrest W. Breyfogle III in his business novel Integrated Enterprise Excellence - The Basics: Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard. Instead of fighting fires, battling ongoing daily problems, and forcing projects that yield questionable results, the book describes the power of applying a holistic system approach to an organization.

Forrest W. Breyfogle III uses the clever device of having his novel's characters discuss their business problems during their regular golf games. As they play the links, the four friends describe their current unsuccessful management solutions, as they also attempt to lower their golf handicaps. The dialog in the novel explains the benefit of a system wide overall approach to organizational problems. The book examines the strengths and weaknesses of such well known management solutions as Lean, Six Sigma, Balanced Scorecard, and Kaizen events. While these tools have their uses for management, they don't work in every business situation.



In the end, the golfing characters created by Forrest W. Breyfogle III (photo left) discover the power of the Integrated Enterprise Excellence System (IEE). Not only is the big picture system wide approach beneficial to their companies and their personal careers, but the same approach helps lower their respective golf scores.

The conversations between the golfers helps to explain the principles behind the IEE technique, and how it can be applied successfully within a company. For a reader unfamiliar with the system, the author creates an easy to understand primer on the various popular management tools, and the value of a holistic system approach.

For me, the power of the book is in its creative technique for introducing very advanced management concepts. The Integrated Enterprise Excellence System (IEE) is explained in an informal, and easily understood manner through the conversations on the golf course. The characters face very real challenges in their jobs, and try various tools to get their companies on the right track. Unfortunately, the tools they choose aren't effective in solving their organizations' systemic problems.

Instead of continuing with their previous random and ad hoc firefighting methods, the chosen tools simply create different issues. The IEE System chosen by one of the characters, uses the best parts of many different management tools, and when applied yields the desired results. The four friends teach one another the system, and along the way improve their golf game, and find more time with their families.

I recommend Integrated Enterprise Excellence - The Basics: Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard by Forrest W. Breyfogle III for anyone seeking an easy to understand primer in the Integrated Enterprise Excellence System (IEE). Written as a novel, the author conveys the system concepts as part of the story. The overall result is knowledge acquired by the reader in an enjoyable way.

Read Integrated Enterprise Excellence - The Basics: Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard and start thinking in terms of an overall system wide approach to your company's ongoing problems.

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Wednesday, April 16, 2008

 

Jeffrey Landers: The Home Office from Hell Cure - Blog Business Success Radio

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Home based business expert and entrepreneur Jeffrey Landers, author of the practical handbook The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success, describes a step-by-step, manageable, daily tasks system to get home based entrepreneurs onto a schedule, that will take your business to a whole new level in only 100 days. Jeff Landers shares the steps to achieving expert status in any field, regardless of your company's goals, to help build your business success.

Jeffrey Landers is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 17, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneur Jeffrey Landers describes a straight forward, easy to follow system to get home-based entrepreneurs onto a regular schedule, that will take your business to an entirely new level in only 100 days. You will learn:

* What prevents your home based business from reaching its full potential

* How to build your business whether your goals are growth or lifestyle oriented

* What are the first steps to take to achieving home based business success

* How to become a recognized expert in your industry niche



Jeff Landers (photo left) has been in the commercial real estate business for over three decades. He is the founder and president of the innovative office space search engine, Offices2Share.com, now celebrating its seventh year successfully helping start-ups and home-based businesses make the leap from home office to "real" office.

As the pioneer of the nation's first and oldest Internet database for shared office space, he has helped thousands of businesses find office space in cities throughout the U.S. His site focuses exclusively on short-term, ready-to-use office space. This type of space is ideally suited for start-ups, small businesses, consultants/professionals, and any other businesses that want to avoid the upfront costs and long lease terms that are typically required when renting "traditional" office space.

Before forming his Web-based business, Jeff directed his own traditional real estate firm, Landers Commercial Real Estate, Inc., from 1989-1998 specializing in helping Japanese companies set-up shop in the U.S.

Prior to this, Jeff worked for Marine Midland Bank, where he expanded the office locations for the bank's $3.5 billion credit subsidiary and before that as a commercial real estate broker with Coldwell Banker Commercial Real Estate (now CB Richard Ellis). In the early 1980s, Jeff was the Director of Office Leasing for Merrill Lynch where he oversaw the site selection, financial analysis, lease negotiation, design, and construction of Merrill's offices and retail locations throughout the United States.

In total, Jeff has successfully negotiated more than 900 lease contracts totaling over six million square feet of office space throughout the United States. He has taught himself Japanese, run several marathons, and invented and patented an exercise machine. He began attending Columbia University at age 15. He also studied law at Pace University School of Law.

My book review of The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success by Jeff Landers.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Jeffrey Landers, author of the practical handbook The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success, as he describes a step-by-step, manageable, daily tasks system to get home based entrepreneurs onto a schedule, that will take your business to a whole new level in only 100 days. Jeff Landers shares the steps to achieving expert status in any field, regardless of your company's goals, to help build your business success on Blog Business Success Radio.

BlogTalkRadio.com

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Sunday, April 13, 2008

 

The Home Office From Hell Cure by Jeffrey Landers - Book review



The Home Office from Hell Cure

Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success


By: Jeffery A. Landers

Published: Apr 1, 2008
ISBN: 9781599181677
Format: Paperback, 235pp
Publisher: Entrepreneur Pr

You can transform your stalled, time wasting home based business into the successful company of your dreams, in just one hundred days, writes Jeffrey Landers in his practical handbook The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success. Whether your goal is growth to an employee based company or to enjoy the lifestyle of working from home, the book provides a detailed blueprint for success.

Jeffrey Landers pulls no punches, regarding the many time losing and profit draining obstacles, that stand in the way of a successful home based business. With humour and real life examples, the author demonstrates that achieving the business you always wanted is possible. The book examines the entrepreneurial goals of businesses geared for growth and expansion through selecting the right out of home premises. At the same time, a business person wanting to maintain the flexibility of the home based lifestyle, is shown how virtual assistants can take over less profitable routine tasks.



Jeffrey Landers (photo left) recommends practical techniques that have proven
effective in the real world of business. He uses them in his own company. As a result, the reader gains the experience of the author's own successes and failures. After establishing the type of company the entrepreneur seeks to build, the Jeffrey Landers switches to building a reputation as an expert in the chosen niche market. The advice offered is effective for businesses of any size, and for entrepreneurs with very different goals and industries.

For me, the power of the book is in its practical approach to building a successful home based company. The structure of the book is a daily task based system that helps the business person take small steps toward the overall goal. The overall plan is to reach the target in one hundred days. Many of the steps are tiny and can be done in minutes.

Some of the other assignments are larger, more difficult, and require a real commitment on the part of the entrepreneur. This demand on the home based business owner, to act decisively, is a major part of the book's strength. No half hearted attempt will work, and that fact is recognized by the author. Personal responsibility is a requirement for business success.

I highly recommend The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success by Jeffrey Landers to any home based entrepreneur who is serious about their business. Whether your goal is to become the next major corporation or to work from your pajamas at home, this book will steer you in the right direction.

Read The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success by Jeffrey Landers and turn your home based business into the company of your dreams.

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Wednesday, April 09, 2008

 

Susan Friedmann: Riches In Niches - Blog Business Success Radio

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Niche marketing expert and speaker Susan Friedmann, author of the powerful new book Riches in Niches: How to Make It Big in a Small Market, reveals secrets to success in niche markets for professionals and entrepreneurs. Susan shares the steps to achieving expert status in any field, to help build your business success.

Susan Friedmann is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 10, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Niche marketing expert and speaker Susan Friedmann shares her secrets to success in niche markets for professionals and entrepreneurs. You will learn:

* The importance of dominating a niche market

* Why becoming the go to expert in your field is a powerful goal to achieve

* How to find the right market segment for your interests and talents

* The seven steps to success in your niche market



Originally from London, England, Susan Friedmann (photo left) has been a successful speaker, consultant and author for over 20 years. As an innovative, insightful and high-content speaker together with her extensive trade show experience and background, she is a popular expert choice presenter and trainer for corporations, associations and convention organizers worldwide.

A prolific author, Susan has written and published ten books, several of which have been translated into numerous languages. She compiled and published her books on exhibiting, the three volume, Secrets of Successful Exhibiting series, with over 30,000 copies in print. Her book Meeting & Event Planning for Dummies, was published in July, 2003.

Susan is a regular contributing writer to numerous professional and trade publications. She has appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg's Small Business.

Susan is a National Board Director of the National Speakers Association, and a Certified Speaking Professional. A CSP is a dedicated professional with a proven track record of continued speaking excellence. It's the highest earned designation from NSA with less than eight percent of the total membership having achieved it.

She was also a former adjunct faculty member at San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association - Cincinnati Chapter.

In her spare time Susan enjoys practicing yoga, hiking, and works as a literacy volunteer for the Federal Bureau of Prisons.

My book review of Riches in Niches: How to Make It Big in a Small Market by Susann Friedmann.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Susan Friedmann, author of the new book Riches in Niches: How to Make It Big in a Small Market, as she reveals secrets to success in niche markets for professionals and entrepreneurs. Susan shares the steps to achieving expert status in any field, to help build your business success on Blog Business Success Radio.

BlogTalkRadio.com

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Monday, April 07, 2008

 

Riches In Niches by Susan Friedmann - Book review



Riches in Niches

How to Make It Big in a Small Market


By: Susan Friedmann

Published: May 1, 2007
ISBN: 9781564149305
Format: Hardcover, 256pp
Publisher: Career Pr Inc




Be the expert and you are on your way to wealth, writes Susan Friedmann in her powerful book Riches in Niches: How to Make It Big in a Small Market. The author provides seven steps to becoming a successful nichepreneur, by dominating an entire niche market through specialization.

For author Susan Friedmann, a successful nichepreneur herself, the key to riches is through narrowing market your focus. By achieving authority status in a specific niche market, the business or professional person eliminates any competition. Having a specialized market to oneself is the first step toward riches in niches. Being the only game in town for a market segment is only the starting point, however. The book describes the seven steps for developing that expert status and turning it into niche market domination.



Susan Friedmann (photo left) shares her proven success secrets in easy to follow detail. Unlike many business how to books, this one provides the crucial nuts and bolts detail necessary for building your successful niche business. She explains why the seeming contradiction between domination of small market niches as an expert, versus becoming just another commodity in large highly competitive fields, works to your business advantage.

Instead of repeating shop worn platitudes and homilies, the author provides the hands on insider techniques that are vital to to becoming the recognized expert in your chosen niche. In fact, all seven steps lead to the essential goal of domination of that market segment. The result is being the trusted expert for everyone from potential customers and clients, to business referrals from colleagues, to high level media interviews, for your specific niche market.

For me, the power of the book is its detailed step by step approach to building a niche market business. Every chapter is a veritable cornucopia of ideas and information for becoming the expert and leveraging that status into paying business. Every essential area of marketing and promotion is covered in detail. The aspiring nichepreneur is not left guessing as to what a certain concept means for them. The road map to success is marked very clearly, with techniques proven to work in the real world.

I highly recommend Riches in Niches: How to Make It Big in a Small Market by Susan Friedmann for anyone serious about becoming an expert in their chosen niche market. Instead of being a generalist facing powerful competition on all fronts, you can become the sole expert in a specific market. As global business becomes ever more competitive, turning yourself into the recognized niche expert becomes crucial to success.

Read Riches in Niches: How to Make It Big in a Small Market by Susan Friedmann and dominate your niche market as you accumulate wealth and status.

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Wednesday, April 02, 2008

 

Michele Miller & Holly Buchanan: The Soccer Mom Myth - Blog Business Success Radio

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Bloggers Michele Miller and Holly Buchanan, authors of the important new book The Soccer Mom Myth: The New Reality of Marketing to Women, explode the myth of the soccer mom as a target market. They share the real truth about marketing to women online and offline, to help build your business success.

Michele Miller and Holly Buchanan are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 3, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Michele Miller and Holly Buchanan describe the real facts about marketing to women on the internet and in the bricks and mortar world. You will learn:

* Why marketing to women is the new mainstream marketing strategy

* How to understand gender differences in buying patterns

* Why you should market to women as individuals

* How to make your business more friendly to female buyers



Michele Miller (photo left) has been an explorer her entire life and has great stories to show for it. A classical musician by training, she holds degrees in education and business administration. She has worked for companies as small as Diapers Unlimited delivery service (where she discovered the true meaning of customer service and loyalty) and as large as The Metropolitan Museum of Art, Lincoln Center for the Performing Arts, and Sirius Satellite Radio. She also devoted seven years to growing her own public relations firm in New York.

Michele is now a Wizard of Ads partner working with extraordinary people and enjoys the opportunity to merge her professional background with her personal principles. She maintains a powerful roster of dynamic small businesses across North America, and is an international speaker and teacher on the topic of marketing to women.

Michele Miller blogs at WonderBranding: Marketing to Women.



Holly Buchanan (photo left) is the Senior VP of Client Services at Future Now Inc., a leader in website conversion and persuasion architecture.

Holly began her career in the radio industry as a copywriter and creative director. It was the perfect training ground for the work she does today. Holly worked with over a thousand clients. (that's right - averaged over one hundred every year) They had five radio stations with formats ranging from adult contemporary, to country, to alternative rock. In her meetings with businesses of all types, Holly got a hands on view of what copy spoke to those different audiences, what worked and what didn't.

Holly Buchanan blogs at Marketing To Women Online.

My book review of The Soccer Mom Myth: The New Reality of Marketing to Women by Michele Miller and Holly Buchanan

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

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If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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To call in questions for my guests, the number is: (347) 996-5832

Let's talk with Michele Miller and Holly Buchanan, authors of the important new book The Soccer Mom Myth: The New Reality of Marketing to Women, explode the myth of the soccer mom as a target market. They share the real truth about marketing to women online and offline, to help build your business success on Blog Business Success Radio.

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