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Blog Business World

Blogs in business, marketing, public relations, and SEO search engine optimization for successful entrepreneurs

Sunday, December 28, 2008

 

Jim Kukral: A Leader's Guide To Motivation - Blog Business Success Radio

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Entrepreneur, business coach, keynote speaker, and social media expert Jim Kukral shares secrets for motivating yourself & the people around you to achieve success. He provides practical ideas, and leadership techniques, for reaching and exceeding your business and personal goals.

Jim Kukral is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, December 30, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneur, business coach, keynote speaker, and social media expert Jim Kukral shares secrets for motivating yourself and the people around you to achieve success. He provides practical ideas, and leadership techniques, for reaching and exceeding your business and personal goals. You will learn:

* What leadership really means in the modern world

* Why motivation is important for leaders to understand

* Tips for better leadership and motivation

* How to achieve business success in a down economy



Jim Kukral (photo left) is a web marketer & coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and well, a bunch of other things.

For years Jim has been working on the bleeding edge of web marketing and business. From owning his own web firms to consulting for some of the world's largest companies, Jim Kukral has experienced just about everything web related you can think of. That's why Jim has become one of the Industry's most sought after consultants and public speakers.

Jim focuses on helping businesses and brands find success online. Whether that's through providing expert advice for the firm that can't figure out how to get their web strategy right, or helping a business achieve more publicity, sales or leads, Jim has the experience and knowledge to get it done right the first time.

When Jim isn't speaking or consulting to top Fortune 500 clients, Jim spends his business hours as the owner of Scratchback.com, a widget-based tipping system that thousands of bloggers and webmasters use daily. Jim also produces a daily web show about web marketing and being an entrepreneur called the Daily Flip, where he broadcasts shows in audio or video. The Daily Flip reaches hundreds of thousands of viewers and listeners.

Jim has written professionally for both clickZ.com and Builder.com, as well as other top Industry magazines like Revenue Today. He is currently writing a new book (details to come in the future).

Jim is also a highly rated speaker at Industry events, and has experience working as a show emcee and special introductions for keynote speakers. Read more about Jim's speaking or book him for your event.

Jim is also regarded as a web video expert, having produced hundreds of videos for himself and his clients, that have been viewed by hundreds of thousands of people. His free guide called the Online Video Toolkit has been featured in Entrepreneur blogs and on Marketing Sherpa.

But what Jim is most proud of is his ability to have fun in his work. "If it's not fun, why do it?," says Jim. Because of his love of "fun", Jim has created fun projects like the Awesome Million, and Big Brown Box. Clients who work with Jim enjoy his attitude and willingness to think beyond the limits of innovation and creativity.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with entrepreneur, business coach, keynote speaker, and social media expert Jim Kukral as he shares secrets for motivating yourself and the people around you to achieve success. He provides practical ideas, and leadership techniques, for reaching and exceeding your business and personal goals on Blog Business Success Radio.

BlogTalkRadio.com

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Wednesday, December 24, 2008

 

Outliers by Malcolm Gladwell - Book review



Outliers

Why Some People Succeed and Some Don't


By: Malcolm Gladwell

Published: Nov 1, 2008
ISBN: 9780316017923
Format: Hardcover, 304pp
Publisher: Little Brown & Co


Our notion that it is the best and the brightest who effortlessly rise to the top is much too simplistic, writes visionary author Malcolm Gladwell in his watershed book Outliers: Why Some People Succeed and Some Don't. The author provides a devastating rebuttal to the idea of why people succeed or fail, and why we need to rethink conventional wisdom on everything from what constitutes genius, to the causes of unusual events.

Malcolm Gladwell begins his book with the seemingly innocent observation that elite level hockey players share similar birth dates, clustered in the first three months of the year. With this data in hand, the author discovers a pattern that has gone unnoticed by others. While coaches, selecting eight and ten year old hockey players believed they were selecting talent objectively, their selection bias favored older and bigger players. As a result of their being chosen, the players received better coaching and more playing time. By they time they reached adulthood, as a result of this self fulfilling prophecy, the players were better than their slightly younger cohorts.



Malcolm Gladwell (photo left) continues his assault on what people believe causes success as he delves more deeply into his research. By extending the analysis of the hockey players' additional playing time to other fields, including the careers of The Beatles and Microsoft Founder Bill Gates, the commonality is that essential and exceptional preparation time. For Gladwell, the threshold preparation time for exceptional performance is ten thousand hours. Through additional empirical data gleaned from observation, that ten thousand hour development period holds true for every walk of life. Carrying the discussion further, a person's entire social, economic, and demographic profile also play huge roles in the success or failure of an individual.

For me, the power of the book is the observation of the crucial patterns at work at both the individual and societal level. By uncovering similarities, through commonalities shared by successful people and those of less successful individuals, the entire paradigm of what constitutes genius an failure is turned upside down. Malcolm Gladwell opens himself to the charge of presenting common sense as theory. That charge is weak, as his common pattern analysis is based on objective data, historical study, cultural differences, and sociological studies.

The all important pattern of success theory invites widespread application as it creates opportunities for achievement and success. The previous theory, that genius and success were random and inexplicable, is no longer valid. Students who lack the glaring advantage of Bill Gates receiving a computer and terminal time as a teenager no longer need be condemned to failure. Through understanding the power of the requisite preparation time, a head start can be multiplied to students across all of society. In that sense, this is a very optimistic book, as it offers a series of blueprints for developing and multiplying success.

I highly recommend the landmark Outliers: Why Some People Succeed and Some Don't by Malcolm Gladwell, to anyone serious about discovering the conditions that predispose a person to success, and how to duplicate those circumstances for individuals who lack those same benefits. As a mandate for rebuilding Western society through raising and expanding levels of achievement, this destined to be classic book is an indispensable power tool.

Read Outliers: Why Some People Succeed and Some Don't by Malcolm Gladwell, and you will never look at genius or successful people in the same way again. Instead, you will want to examine the special circumstances that led to their exceptional lives more closely. Outliers are not all they may appear to be at first glance.

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Sunday, December 21, 2008

 

Jeffrey Krames: Inside Drucker's Brain - Blog Business Success Radio

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Best selling business book author Jeffrey Krames, talks about his latest book Inside Drucker's Brain, and shares the ideas and strategies gleaned from an indepth interview with legendary management thinker Peter F. Drucker. Jeffrey Krames discusses Drucker's wisdom on management, how his watershed ideas are still influential today, and how to apply the concepts to your own business.

Jeffery Krames is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, December 23, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Best selling business book author Jeffrey A. Krames , talks about his latest book Inside Drucker's Brain, and shares the ideas and strategies gleaned from an indepth interview with legendary management thinker Peter F. Drucker. You will learn:

* Why Peter Drucker is the source of modern management ideas

* Many of the foundation management ideas that originated with Peter Drucker

* How many of the most influential business authors owe a debt to Peter Drucker

* How to apply Peter Drucker's management principles to your own business



Jeffrey Krames (photo left) “The Dean of Leadership”

As former Vice President and Publisher of McGraw-Hill’s trade business books division, Jeffrey Krames has personally edited and published more than 300 business books, including many award-winning, best-selling titles on business luminaries that include Jack Welch, Michael Ovitz, Ross Perot, William Paley, Michael Dell, Bill Gates, Herb Kelleher and Lou Gerstner among others. Recently, Jeffrey Krames published seven of the top 35 best business books of the year as determined by Library Journal. In 2006, Jeffrey Krames become the Editorial Director of Portfolio/Penguin.

Mr. Krames has had his work published in the New York Times, Wall Street Journal, Barron’s, Financial Times, Chicago Tribune and the Los Angeles Times. Jeffrey Krames has been interviewed by national and international media such as the Fox News Channel, CNBC, MSNBC, CNN, A&E’s Biography, CSPAN, CNN Europe, CNBC Europe, the BBC, The New York Times, Newsweek, Time, Business Week, the Los Angeles Times, Chicago Tribune and Publishers Weekly.

Jeffrey Krames is also a best-selling author and his last book was Jack Welch and the 4E’s of Leadership which was published in December 2004. His other titles include What The Best CEO’s Know, The Jack Welch Lexicon of Leadership and The Rumsfeld Way: The Leadership Wisdom of a Battle-Hardened Maverick.Inside Drucker's Brain is Jeffrey’s first book in four years.

Jeffrey Krames blogs at Jeffrey Krames.

My book review of Inside Drucker's Brain by Jeffrey A. Krames.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with best selling business book author Jeffrey Krames, as be talks about his latest book Inside Drucker's Brain, and shares the ideas and strategies gleaned from an indepth interview with legendary management thinker Peter F. Drucker. Jeffrey Krames discusses Drucker's wisdom on management, how his watershed ideas are still influential today, and how to apply the concepts to your own business on Blog Business Success Radio.

BlogTalkRadio.com

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Saturday, December 20, 2008

 

Inside Drucker's Brain by Jeffrey Krames - Book review



Inside Drucker's Brain

By: Jeffrey A. Krames

Published: Oct 16, 2008
ISBN: 9781591842224
Format: Hardcover, 224pp
Publisher: Portfolio










"I learned more about Drucker that day - and the real essence of management - than I had during the many years that I him and other seminal figures in the field", writes author Jeffrey A. Krames, in the landmark book Inside Drucker's Brain. The author's thought provoking once in a lifetime interview, with management legend Peter Drucker, succeeds in showcasing the father of management's signature concepts, and how they are still vital today. At the same time, the books demonstrates how Peter Drucker originated many of the most important themes of today's best selling business management books.

When Peter Drucker granted a personal interview to Jeffrey Krames, the result was a tour de force conversation with the seminal thinker on business management. Indeed, before Peter Drucker invented the field of management studies and the role of business management in society, there was no such area of inquiry. The resulting interview distills the crucial elements of Peter Drucker's ideas into easy to read chapters. At the same time, the theories presented provide a foundation for further thought and study in each area of management. As Jeffrey Krames points out several times in the book, Peter Drucker established the watershed ideas in every branch of management.



Jeffrey Krames (photo left) not only shares the foundation principles of Peter Drucker's thoughts on management, but also shows how those ideas are as relevant today as when they were formulated decades ago. The author traces the management theories, that form the basis of today's most widely read and important business books, back to their ultimate source in the fertile mind of Peter Drucker. While often a glaring omission from management school reading lists, Peter Drucker's founding business principles are imprinted on the pages of most other business management textbooks. This interview goes far to establish the legacy left by the father of management study, and to acknowledge the debt owed by every modern manager and business book author to the late Peter Drucker.

For me, the power of the book is the intensely personal way the author presents Peter Drucker's ideas. By letting Peter Drucker's own words set the tone of the book, his personality echoes through the pages. In my own management days, I focused on the management principles espoused throughout the book. It was disconcerting the first time I discovered that what I believed to be an innovative management practice, had been already anticipated by Peter Drucker, many decades earlier. As I became more aware of the depth and power of the man's thought, I began to recognize that I was walking in the footprints of greatness, even if I was only able to comprehend just its mere outlines.

I highly recommend the monumental Inside Drucker's Brain by Jeffrey A. Krames, to anyone serious about understanding the most fundamental management ideas right from their source. To read the transcribed words, of the inventor of management study, is to be taught by the late master himself.

Read Inside Drucker's Brain by Jeffrey A. Krames, and you will never look at a management idea or read a management book in the same way again. In every case, you will remember that the very source material of today's most influential management books, was the legendary Peter Drucker. The legacy of Peter Drucker, the humble and unassuming genius of business management, is well preserved in the pages of this already destined to be classic book.

My internet radio interview with Inside Drucker's Brain author Jeffrey A. Krames.

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Tuesday, December 16, 2008

 

Bill Treasurer: Courage Goes To Work - Blog Business Success Radio

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Founder and Chief Encourager at Giant Leap Consulting (GLC), and author of the workplace changing book Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results, Bill Treasurer describes how courage is a vital but overlooked component of business success. He shares how managers can build a courageous workforce by inspiring & encouraging their staff to break out of their comfort zones and be courageous.

Bill Treasurer is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, December 18, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Founder and Chief Encourager at Giant Leap Consulting (GLC), and author of the workplace changing book Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results, Bill Treasurer describes how courage is a vital but overlooked component of business success. You will learn:

* The three types of courage at work and why they are important

* Why managers and employees need all three types of courage for success

* How to teach and instill courage in your employees

* Why courageous employees make a company more productive and profitable



Bill Treasurer (photo left) is founder and Chief Encourager at Giant Leap Consulting (GLC), a Courage Building company that exists to help people and organizations live more courageously.

Bill is the author of Right Risk (Berrett-Koehler, 2003), a book about personal courage that is based on Treasurer’s experiences as both an organizational development professional and as a daredevil athlete. The book, which has been published in four languages, received book jacket endorsements from management gurus Dr. Stephen Covey and Ken Blanchard. It currently holds a 4.5 star rating (out of 5) on Amazon.com.

Bill Treasurer is also the editor of POSITIVELY M.A.D. (Making A Difference) (2004). The book is a compilation of stories, from world- renowned experts, that aims to inspire readers to make a difference in their organizations. Gannett newspapers calls it “required reading for all employees contemplating putting a co-worker’s tie through the shredder -- with the co-worker still attached.”

Bill’s newest book, Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results, was released in September 2008.

Bill’s insights have been featured in over 100 newspapers, including The Washington Post, The NY Daily News, The Chicago Tribune, Atlanta Journal Constitution,Boston Herald, and Investor’s Business Daily. Bill’s articles have also appeared in such magazines as Woman’s Day, Business-to-Business, Redbook, Fitness, and The Harvard Management Update.

Prior to founding Giant Leap Consulting (GLC), Bill was an executive in Accenture’s change management practice, where he became the $13 billion dollar company’s first full-time internal executive coach.

Bill is a former member of the U.S. High Diving Team. For seven years he traveled throughout the world performing with a team of high performing athletes. During that time, Bill did over 1,500 high dives from heights that scaled to over 100 feet...sometimes on fire!

Since 1991 Bill has conducted over 500 corporate workshops designed to strengthen people’s leadership skills, improve team performance, accelerate innovation, and help executives behave more courageously. Among others, Bill has led workshops for Accenture, CNN, Earthlink, Equity Office Properties, Starbuck’s, GM, GE, The Home Depot, Credit Suisse First Boston, Spanx, the Drug Enforcement Administration (DEA), and the U.S. Veteran’s Administration.

Bill holds an MS degree in Administrative Science from the University of Wisconsin, and his 4.0 GPA put him on the National Deans List. He attended West Virginia University on a full athletic scholarship for springboard diving.

Bill lives in Asheville, North Carolina with his wife Shannon, and their three children, Bina, Alex, and Ian. These days Bill does a lot less diving, and a lot more diaper-changing.

My book review of Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results by Bill Treasurer.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Founder and Chief Encourager at Giant Leap Consulting (GLC), and author of the workplace changing book Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results, Bill Treasurer as he describes how courage is a vital but overlooked component of business success. He shares how managers can build a courageous workforce by inspiring & encouraging their staff to break out of their comfort zones and be courageous on Blog Business Success Radio.

BlogTalkRadio.com

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Saturday, December 13, 2008

 

Courage Goes To Work by Bill Treasurer - Book review



Courage Goes to Work

How to Build Backbones, Boost Performance, and Get Results


By: Bill Treasurer

Published: Oct 1, 2008
ISBN: 9781576755013
Format: Hardcover, 208pp
Publisher: Berrett-Koehler Publishers




"Courage is, most often, a behavioral response to a challenge", writes courage coach Bill Treasurer in his workplace changing book Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results. The author considers the role of a manager is to activate the latent courage in themselves and in their employees.

Bill Treasurer identifies three types of courage that all managers and staff members must possess to create a high performance, motivated company. He describes TRY Courage where a person attempts a new idea or makes a second attempt following a failure. A second type of courage is TRUST Courage, where a manager lets go of micro-management and delegates responsibility to others, following the lead of another person's idea, and demonstrating personal integrity. The third type of courage is TELL Courage which involves being assertive, telling the truth about ideas and plans, and confessing to mistakes to prevent them from getting worse.



Bill Treasurer (photo left) recognizes that everyone has the potential to be courageous, and that contrary to popular belief, courage can be taught and learned like any other skill. The author demonstrates clearly that when employees act in a courageous manner, the company is not only more productive, but the employees are happier, more motivated, and possess higher levels of job satisfaction. The book contains examples of how managers lacking one of the three core forms of courage don't achieve their full potential. The author shows how managers and staff members can fill up what are described as buckets of courage, and how learning to act courageously creates a stronger workplace.

For me, the power of the book is the practical approach to understanding courage in the workplace as a skill that can be learned and put into practice. For managers, there are self assessment tools, as well as evaluation skills that help develop the three forms of courage across the company. Courageous employees are more likely to initiate new projects, point out improved techniques for existing systems, and to speak up when honesty is needed to prevent costly errors or to admit to mistakes before they cause additional damage.

I highly recommend Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results by Bill Treasurer, to any managers seeking to improve their own managerial skills, those of their employees, and for boosting productivity and job satisfaction. Instead of feeling a sense of helplessness, a manager can activate the potential courage possessed by everyone in the organization, and create an empowered workforce.

Read Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results by Bill Treasurer and take control of your own life and instill courage in your employees to build a courageous workplace. When courage goes to work, it strengthens everyone, and motivates them to achieve greatness.

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Tuesday, December 09, 2008

 

Dan Herman: Outsmart The MBA Clones - Blog Business Success Radio

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CEO of Competitive Advantages, and author of the provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding, Dan Herman reveals the secret of immensely successful companies that are adored by their customers and yet are not imitated by their competition.

Dan describes how MBA programs, despite their apparent diversity, produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies, and provides a strategic advantage to those who recognize these biases and think differently.

Dan Herman is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, December 11, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

CEO of Competitive Advantages, and author of the provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding, Dan Herman reveals the secret of immensely successful companies that are adored by their customers and yet are not imitated by their competition. You will learn:

* Why branding is losing its power and turning into a commodity

* How to differentiate your brand from the competition

* How to develop an unbeatable strategy for your business

* How to create a monopoly for your product or service



Dr. Dan Herman (photo left) is an Advantagizer, a globally renowned expert in identifying growth opportunities, creating competitive advantages and even private monopolies for companies and brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.

Dr. Herman is the co-owner and CEO of Competitive Advantages, an international firm specializing in strategy consulting and the development and marketing of knowledge based products. Together with his highly trained team, he creates Unique Success Formulas, Electrifying Marketing triumphs, Emotionally Significant Brands, and Short Term Hit brands, for his clients worldwide ranging from local mid-sized companies to Fortune Global 500 corporations.

Among the many organizations and brands Dr. Herman has worked with are:

Coca-Cola, IBM, Roche Pharmaceuticals, Motorola, Comverse, The Olympic Committee, Europcar, H. Stern, Starkist Tuna, and others

Dr. Herman is often invited to be the keynote speaker at international conferences; he facilitates seminars and workshops, and is frequently interviewed by the media in the various countries in which he is active. He has published dozens of academic and professional articles and e-booklets, and written chapters about his research and innovations for academic publications. Those who quote him, often refer to him as a “guru” of strategy, marketing and branding. He is cited on Google hundreds of times.

Dan Herman has also written three books to date, and his books as well as collections of his articles have been translated into a number of languages and published in several countries. All of his books will be published shortly in the US by Paramount Books.

My book review of Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding by Dan Herman.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with CEO of Competitive Advantages, and author of the provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding, Dan Herman reveals the secret of immensely successful companies that are adored by their customers and yet are not imitated by their competition. Dan describes how MBA programs, despite their apparent diversity, produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies, and provides a strategic advantage to those who recognize these biases and think differently on Blog Business Success Radio.

BlogTalkRadio.com

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Outsmart The MBA Clones by Dan Herman - Book review



Outsmart the MBA Clones

The Alternative Guide to Competitive Strategy, Marketing and Branding


By: Dan Herman

Publishing date: January 7, 2008
Format: Hardcover 200 pages
ISBN-10: 0978660285
ISBN-13: 978-0978660284
Publisher: Paramount Market Publishing, Inc.





When you have an unfair advantage, you are very successful, and at the same time, immune to competition, writes marketing expert Dan Herman in his provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding. The author describes, in vivid and paradigm challenging detail, how any why it's crucial for marketers to move beyond conventional thought. This change in thinking, will result in a new strategy, that can build what amounts to a private monopoly for a product or service.

Dan Herman turns conventional marketing thought upside down, and along the way, shakes up a few sacred marketing icons. The author contends that the established marketing gurus, as quoted by almost every MBA graduate, are outdated in their ideas. The author even recognizes his own concepts may be obsolete in five years, as he understands that marketing and products are changing at an accelerating pace. What worked for marketers yesterday, might not work today, and those ideas definitely will be outmoded tomorrow. In a world where even recognized brand names are becoming indistinguishable from their competitors, the danger of well known products becoming little more than mere commodities, is increasing rapidly.



Dan Herman (photo left) builds a strategic system based on marketing innovation with the goal of building what he calls an unfair advantage. This potential monopoly can't be established on the basis of price, but rather on sharp differentiation from the competition, and a sense that the brand can't be replaced. The brand loyalty, the author writes, must be so powerful that customers literally crave the product and its unique characteristics. The standing out from the crowded marketplace is not about developing niche markets, as the author rejects the niche market concept. Instead, the strength lies in the brand being so powerful that it simply has no competitors at all.

For me, the power of the book is the understanding of the powerful role played by consumer behavior in brand marketing. As a result, successful strategies may not work for long, and constant innovation in the brand strategy is essential to success. The author recognizes the need for a deeper recognition of the role played by consumer psychology in the marketplace. The book provides many new tools, that go beyond the standard techniques used by MBA marketers, for building an unfair market advantage.

I highly recommend Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding by Dan Herman, to any business people who are serious about understanding marketing in the post-brand loyalty world. Instead of lagging behind the needs and desires of the consumer, the book provides the necessary tools to differentiate your brand from the competition, and create a virtual monopoly.

Read Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding by Dan Herman, and you will never look at MBA programs and traditional brand and marketing techniques in the same way again. Instead of going with the flow, your company can stand out and control the market with an unbeatable competitive brand advantage.

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Sunday, December 07, 2008

 

Richard Bandler: Get The Life You Want - Blog Business Success radio

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Keynote speaker and workshop leader, and author of the practical and life changing book Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming, Richard Bandler shares the secrets to quick and lasting life change through his ground breaking neuro-linguistic programming, also known as NLP. Learn easy to use and understand exercises to help you break free of mental barriers to your personal happiness and success.

Richard Bandler is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, December 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Keynote speaker and workshop leader, and author of the practical and life changing book Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming, Richard Bandler shares the secrets to quick and lasting life change through his ground breaking neuro-linguistic programming, also known as NLP. You will learn:

* What Neuro-Linguistic Programming NLP is and how it can help your life

* How to get past the barriers to your personal success and happiness

* How to use simple NLP techniques to make permanent change in your life

* How to move beyond your barriers and live the life you want



Richard Bandler (photo left) is a co-founder with John Grinder of the field of Neuro-Linguistic Programming. A student of mathematics, Richard began studying the work of Gestalt therapy founder Fritz Perls when he was asked to edit transcripts of Perls' lectures and workshops for the book Eyewitness To Therapy (1973) for Science and Behavior Books. He also began to work with family therapist Virginia Satir at this time.

Richard met John Grinder, a linguistics professor, as a student at the University of California at Santa Cruz. In 1974 Bandler and Grinder began to make a model of the language patterns used by Perls, Satir and Hypnotherapist Milton H. Erickson, which they published in their books The Structure of Magic Volumes I & II (1975, 1976), Patterns of the Hypnotic Techniques of Milton H. Erickson, Volumes I & II (1975, 1977) and Changing With Families (1976). These books formed the foundation of the field of Neuro-Linguistic Programming.

Richard is an author and co-author of numerous other books on NLP and its applications, including Frogs Into Princes (1979), NLP Volume I (1980), Tranceformations (1981), Reframing (1982), Using Your Brain (1985), An Insider's Guide to Sub-Modalities (1988), The Adventures of Anybody (1993), Time For A Change (1993) and Persuasion Engineering (1996).

Much of Richard's later work in NLP has focused on applications of submodalities, the subtle distinctions one can make in one's sensory experience and internal representations. His background as a musician and his interest in sound theory and the neurological impact of sound lead him to develop the area of Neuro-Sonics, which utilizes qualities of music and sound to create specific internal states. Richard is also the founder of the model and techniques of Design Human Engineering (DHE).

My book review of Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming by Richard Bandler.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with keynote speaker and workshop leader, and author of the practical and life changing book Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming, Richard Bandler as he shares the secrets to quick and lasting life change through his ground breaking neuro-linguistic programming, also known as NLP. Learn easy to use and understand exercises to help you break free of mental barriers to your personal happiness and success on Blog Business Success Radio.

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Friday, December 05, 2008

 

Get The Life You Want by Richard Bandler - Book review



Get the Life You Want

The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming


By: Richard Bandler

Published: Aug 21, 2008
ISBN: 9780757307768
Format: Hardcover, 229pp
Publisher: HCI


If you can help people think differently and actively, they can change their lives, writes the father of Neuro-Linguistic Programming Richard Bandler, in his practical and life changing book Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming. The author provides easy to follow and apply techniques that will make powerful and positive changes in a person's life.

Richard Bandler takes a practical results oriented approach to changing people's lives for the better. Applying the techniques he has learned over his decades of experience, the author walks the reader through the process of change. By using the step by step method of self examination, the reader is able to make affective and permanent life changes. Whether the person wants to get rid of fears or phobias, earn more money, or forget unpleasant events from the past, the methods suggested in the book will create positive results.



Richard Bandler (photo left) understands that why a person may be experiencing problems in life, his focus is on building permanent solutions to those problems. While expensive therapy seeks to find causes, this book provides useful cures that will change the way a person thinks and behaves.

Traditional therapists often give up treatment on some patients, yet Richard Bandler's approach has resulted in lasting life improvement in those same people. The ability to change the process of how a person experiences reality becomes more important than a change in the content of that reality experience. A person already possesses the personal resources within to effect that change.

For me, the power of the book is how the practical life changing techniques are presented in a user friendly way with an emphasis on achieving permanent results. Along with helpful self examination charts, the reader can utilize their personal inner resources to cause lifelong change. The proven methods, from the father of NLP, for effecting personal change are easy to apply by anyone. The simplicity of the techniques, and their wide range of applications makes the book a must read for anyone seeking life changing outcomes.

I highly recommend Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming by Richard Bandler to anyone seeking permanent solutions to personal problems. Regardless of the issue that is holding a person back from achieving personal happiness or success, following the techniques presented in this book will get lasting results.

Read Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming by Richard Bandler, and rid yourself forever of those fears, phobias, and obstacles to having the life you want to live. Instead of listening to those negative voices in your head, banish them forever, on your journey to your personal well being.

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Tuesday, December 02, 2008

 

Mark Tewart: How To Be A Sales Superstar - Blog Business Success Radio

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Sales motivator, speaker, and author of the powerful sales education book How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It Mark Tewart, shares sales secrets to help boost your sales numbers. He describes how traditional sales training and techniques may be hurting sales more than helping. Instead of platitudes,he offers some real sales solutions including how thinking differently from most other people, can turn an ordinary sales person into a super sales success story.

Mark Tewart is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, December 4, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Sales motivator, speaker, and author of the powerful sales education book How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It Mark Tewart, shares sales secrets to help boost your sales numbers. You will learn:

* Why traditional sales training techniques may be harming sales

* What holds a sales person back from becoming a sales superstar

* How new methods of prospecting can add more customers and sales

* How existing customers can be the source of many new sales and referrals



Mark Tewart (photo left) is a renowned expert on sales, sales marketing, sales management and creating a high performance life. Mark is a motivational speaker, consultant, coach, entrepreneur and owner of four businesses, and author ofHow to Be a Sales Superstar: Break All the Rules and Succeed While Doing It published by Wiley, which is available in book stores and Amazon.

Mark has spoken to over 2,000 audiences in the last fifteen years. Also, Mark has published hundreds of articles in numerous trade magazines and authored numerous books, audios, videos and online training materials. Mark has had a top ranked Satellite TV show and been interviewed by magazines, newspapers, radio and TV shows across the world.

Mark Tewart’s websites include: www.marktewartlive.com, www.marktewart.com and www.howtobeasalessuperstar.info.

To read the first chapter of How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It and to receive several FREE bonuses from Mark Tewart, visit www.marktewartlive.com.

Full book tour details are posted at Virtual Blog Tours.

My book review of How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It by Mark Tewart.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

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If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with sales motivator, speaker, and author of the powerful sales education book How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It Mark Tewart, as he shares sales secrets to help boost your sales numbers. He describes how traditional sales training and techniques may be hurting sales more than helping. Instead of platitudes,he offers some real sales solutions including how thinking differently from most other people, can turn an ordinary sales person into a super sales success story on Blog Business Success Radio.

BlogTalkRadio.com

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Monday, December 01, 2008

 

How To Be A Sales Superstar by Mark Tewart - Book review



How to Be a Sales Superstar

Break All the Rules and Succeed While Doing It


By: Mark Tewart

Published: Oct 20, 2008
ISBN: 9780470300961
Format: Hardcover, 239pp
Publisher: John Wiley & Sons Inc




Selling is one of the most important functions in society, writes sales superstar Mark Tewart in his powerful sales education book How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It. The author describes how thinking differently from most other people can turn an ordinary sales person into a super sales success story.

Mark Tewart understands how sales works, and why events happen as they do in the world of sales. He has lived being a sales person for his entire adult life, and has risen from the ranks of the ordinary to the extraordinary sales leader. His advice is practical, but is also life changing for anyone who follows his recommendations. For Mark Tewart, sales people are not born. They are made through education in people skills, life skills, marketing skills, as well as sales skills. Through ongoing life long education, and a constant desire to do better and achieve more, anyone regardless of background, can become a sales superstar.



Mark Tewart (photo left) recognizes that top sales results happen from a combination of prospecting for new customers and from adding value to existing customers. Many times, sales people and their sales managers will emphasize one type of sale over the other. The author believes in the power of increasing the number of customers and in helping that new larger group of customers with solutions to their problems. Mark Tewart demonstrates new and effective ways to discover and qualify prospects, that are often the opposite to conventional sales techniques. He also shares powerful ideas for retaining existing customers for years.

For me, the power of the book is the holistic approach taken toward the sales profession. Mark Tewart not only teaches practical sales techniques, that are different from the usual sales training ideas, but approaches sales from a personal and professional point of view. The sales education offered in the book is career changing information for many sales people. Along with the section on prospecting for new customers are many powerful concepts for adding value for existing customers.

I highly recommend How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It by Mark Tewart, to anyone who is currently in sales, sales management, or operates their own business. Since sales and marketing ability can make or break a company, good sales instruction is essential to any business success.

Read How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It by Mark Tewart, and wear your new success as a sales superstar with pride.

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