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Saturday, August 22, 2009


Millennials Incorporated by Lisa Orrell - Book review

Millennials Incorporated, 2nd Edition

By: Lisa Orrell

Published: August 1, 2008
Format: Paperback, 131 pages
ISBN-10: 1932279822
ISBN-13: 978-1932279825
Publisher: Intelligent Women Publishing/Wyatt-MacKenzie

"The Millennial Professionals tend to be very demanding (of themselves and others), and understand that it is their responsibility to work hard to get what they want", writes Millennial and Generation Relations expert Lisa Orrell, in her insightful and eye opening book Millennials Incorporated, 2nd Edition: The Big Business of Recruiting, Managing and Retaining the World's New Generation of Young Professionals. The author describes the Millennial Generation ( born from 1982-2001) as considering themselves special, confident, and high achievers, who are far from being a spoiled, entitled, and arrogant generation who only want things handed to them.

Lisa Orrell recognizes that Millennial employees are very different from their Baby Boomer and Generation X elders. Unlike the previous generations, Millennial professionals have more respect for authority, and value loyalty. At the same time, however, the author points out that Millennials expect that loyalty to be returned. While Baby Boomers and Gen Xers might stay in a job where their loyalty was not returned, that is not true for the new entrants into the workforce. The Millennial generation is used to be working in teams, which is very different from the individualist Gen X employee as well. Being team oriented doesn't mean that Millennials will follow dress codes, or remain passive in meetings. They expect their individuality to be respected, their voices and ideas to be heard, and their goals and career paths to be defined clearly.

Lisa Orrell (photo left) understands that Millennial professionals are the future of every organization, and it's crucial for employers from other generations to take the unique Millennial traits into consideration. The author shares ideas for recruiting Millennial employees through focus on the strengths and desires of that rising generation. The type of organization demanded by Millennials will be team and goal oriented, doesn't stress dues paying, and demonstrates technical savvy. Along with the hiring tips are valuable ideas for managing and retaining Millennial employees. Creating a work environment that values the individual, provides strong personal recognition and mentoring, and is fun, culturally diverse, and green, will go far toward keeping Millennials happy and motivated.

For me, the power of the book is Lisa Orrell's forthright explanation that the Millennial Generation thinks and behaves differently from the elder Baby Boom and Generation X employees. Not only are these differences very real, they are vital to hiring, motivating, and retaining Millennial employees on the job. Failure to recognize and work with the unique requirements of the new generation will create real problems for slow to catch on companies. The author provides powerful techniques for not only understanding Millennial professionals, but for helping them achieve greatness within the organization. As an added bonus, the book contains a chapter that describes working with the global and multicultural members of the generation, and their similarities.

I highly recommend the essential book for understanding the Millennial employee on the job Millennials Incorporated, 2nd Edition: The Big Business of Recruiting, Managing and Retaining the World's New Generation of Young Professionals by Lisa Orrell, to any employer seeking to understand the aspirations and potential of Millennial employees. Since almost all new entrants into the work world, over the next decade will be Millennials, this book is a must read for all recruiters, managers, and executives in all sizes of organizations in every industry.

Read the practical and information packed book Millennials Incorporated, 2nd Edition: The Big Business of Recruiting, Managing and Retaining the World's New Generation of Young Professionals by Lisa Orrell, and let the strengths of the Millennial professionals propel your company to the forefront of your industry. Millennials are hard working, goal oriented team players, who bring fresh ideas to any company. Help the Millennials to help your business succeed, and this dynamic new generation will return your loyalty and care many times over.

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