Wednesday, August 10, 2011
42 Rules for Driving Success with Books by Mitchell Levy - Book review
42 Rules for Driving Success With Books
By: Mitchell Levy
Published: January 1, 2009
Format: Paperback, 144 pages
Publisher: Super Star Press
"As a marketer in today's turbulent times, you must be wondering what you can do to demonstrate your effectiveness", writes entrepreneur, CEO of Happy About®, and editor of the idea packed and engaging book 42 Rules for Driving Success With Books. Mitchell Levy shares forty-two rules, as written by thought leaders in marketing and branding, that describe the value of writing or co-authoring a book to boost business success, credibility, branding, and marketing for a businessperson.
Mitchell Levy pulls together an impressive array of brief essays, written by some of the acknowledged experts in their fields. What is intriguing about this group of short articles, each providing one of the forty-two rules, is that they also represent one of the formats for creating a book. For Mitchell Levy, the writing of a book, whether alone, ghostwritten, or though a multiple author collaboration, is the crucial factor. The editor considers having a book published is a fast track to a reputation of expertise in the author's business or professional arena. For Mitchell Levy, a book is a permanent measure of credibility and thought leadership, that gives the author a distinct advantage over any competitors.
Mitchell Levy (photo left) divides the forty-two rules into five separate section, each considering one aspect of the value of having published a book successfully. Those five section are:
Within each of these five article groupings are found seven to ten idea based articles, focusing on different aspects of the overall section. With each of the essays being written by a different thought leader, the overall effect is one of several different perspectives and approaches to the subject. This diversity of opinion and differing ideas lends extra value to this treasure trove of a book.
For me, the power of the book is how Mitchell Levy brings together a diverse group of leading thinkers into one volume on the value of having published a book. The overarching umbrella concept of the book is how a book can drive success both both the business and personal areas of the author's career. The stories make clear that a book is powerful tool in both marketing and branding an author as both credible and highly successful in their field.
Mitchell Levy adds value to the book, by pointing out that even though the various contributors to the book are both credible and successful, that it's up to everyone to create their own rules. While the forty-two rules worked well for the various writers, they are are not hard and fast, or carved in stone. A successful business person should look to understanding the rules, and then feel free to break them or add to the rules, based on their own experience and business needs. The contributing essays also contain a very practical side of how to use a book, once written and published, in several creative and exciting ways to help build the author's reputation in both the short and longer terms.
I highly recommend the very approachable and essential guidebook 42 Rules for Driving Success With Books by Mitchell Levy, to anyone seeking a clear and concise collection of stories and essays about the value and benefits of publishing a book. The articles contained in this easy to read anthology are direct, to the point, and offer real value to a would be author.
Read the valuable and success building book 42 Rules for Driving Success With Books by Mitchell Levy, and discover why writing and publishing a book will boost your credibility and enhance your reputation within your industry. This book could transform your good marketing and branding strategy into an outstanding one as well.
Labels: book reviews
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